Anyone who’s paid a fortune for a professional straightening service will be thrilled to get their hands on what we coin our “flat iron in a tube.” This heat-activated styling tool tames frizz into submission, while leaving behind a shield of protection that keeps hair luminously sleek and straight.

Perfect choice for: Anyone who’s ever blow-dried or ironed their unruly hair into fabulous flatness… only to walk outside and watch the frizzle return faster than they could say, “Hat please.”

Here’s how: You don’t need a ton of product to achieve stellar results. Simply distribute a small dollop evenly through freshly-washed, towel-dried hair (focus on midshaft and ends, where the poof always seems to start); then attack your blowout with a round brush and plenty of tension.

The inside secret: It’s all about Keratin Silicone Complex – a heat-activated gem that seals the cuticle into humidity lockdown, leaving behind gorgeous shiny, swingy, straight hair.